How to get influencers to promote your product
You’ve heard about the benefits of influencer marketing, that it can help boost brand awareness, engagement, and sales. In fact, 90% of markters agree that it’s an effective strategy. Some brands make it look so easy, yet there’s a lot of work that goes into building profitable influencer partnerships. You can’t fire out a stream […]
How to plan your influencer marketing budget
Behind every successful campaign is a well-planned influencer marketing budget. It might not be catchy, but it’s true! If you want to make sure that you reach your goals without frivolous spending, then it’s necessary to plan your influencer marketing budget properly. Almost every marketer is delivering influencer campaigns as part of their digital strategy. […]
How to run an influencer marketing campaign in 7 steps
Influencer marketing is one of the most versatile strategies out there. Every campaign can be 100% adapted to your industry and audience to help you achieve your goals. Each campaign is different, this means there is no set script for how to run an influencer marketing campaign. However, there are some common steps that all […]
25 Beauty Instagram Micro-Influencers to Follow Right Now!
A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. Organic make-up; striking colors on eyelids; skincare; and embracing natural hair; these are the trends flourishing amongst niche beauty micro-influencers on Instagram right now. Whether you’re a brand that wants to find beauty influencers or just a beauty addict, you should know […]
6 Top Influencer Marketing Trends For 2023
What’s in store for the year ahead? At this time of year, you probably wish that you had a crystal ball to look into the future. With a lot of uncertainty around the global economic situation, ever-changing social media algorithms, and the pressure to get the most out of your marketing budget, it’s no wonder […]
The December Edition: Influencer Marketing News and Trends
It’s almost the end of the year. Hopefully, your holiday season campaigns have delivered the results you expected, and you can close out the year on a high! December is a good time to reflect on the successes and learnings from the past year and prepare your influencer marketing strategy for the year ahead. Whether […]
Key Opinion Leaders (KOL): Your guide to Who, What & Why!
Let’s start at the top and cover a few questions. What is a KOL, what does it mean, what do they do, and are they also influencers? What does KOL mean: Key opinion leader. Who are KOLs: Well-respected, trusted, individuals with proven experience and expertise in industries that require specialist knowledge. What do KOLs do: […]
How to Find the Perfect Influencers for Your Niche
Finding your perfect influencer is simple when you know how! Here are 3 tips for how to find influencers in your niche. List everything you’d love to see in your ideal influencer. Get creative and specific – Upfluence can handle the most detailed of requirements! Don’t forget about your customers, they make great ambassadors, and […]
How to find influencers on Twitter
While you may not find ‘traditional’ social media creators on the platform, Twitter is brimming with key opinion leaders in every industry niche. You can find influencers on Twitter by searching the platform itself using hashtags, lists, Tweetdeck and other free tools. To save time and pinpoint exactly the right influencers, we’ll show you how to […]
The November Edition: Influencer Marketing News and Trends
We hope the Thanksgiving holiday was a welcome break for those celebrating. As we head into December, the countdown until the end of the year is rushing full speed ahead. With only a few weeks left to make the most of holiday sales before we’re over the finish line of Q4, look no further for […]
7 influencer marketing myths that need busting!
While influencer marketing has earned its place as a top digital marketing strategy for many businesses, there are still some myths that prevent marketers from getting the most from working with creators. Even though 93% of marketers have used influencer marketing, some have never tried it or have seen only limited success because certain influencer […]
KPIs for Influencer Marketing – A Complete Guide
Every marketer is tasked with measuring the impact of their campaigns and calculating the overall ROI. You should therefore choose KPIs for influencer marketing campaigns that align with your goals. This is how you evaluate if your influencer marketing campaign has done what you set out to achieve. To fully understand the performance of your […]
Micro-influencer marketing: How to find and activate creators for your brand
There are two key methods for identifying micro-influencers: Using an influencer search tool, Discovering and recruiting influential customers. This post shows you how to do both, plus some practical tips for creator outreach and compensation. Micro-influencer marketing has fast become one of the most used and beneficial strategies for marketers. Yes, their audience may be […]
5 ways to promote your brand on Small Business Saturday
In between Black Friday and Cyber Monday is the day dedicated to supporting small businesses: Small Business Saturday. During the holiday season shoppers are lured in by the huge discounts offered by the big players such as Target, Walmart and Amazon. To make sure that small businesses don’t miss out during this key shopping period, […]
A Beginner’s Guide to Twitch Campaigns + FREE Twitch Influencer Campaign Checklist
Twitch is home to influencers who share live-streamed video content with their online fan base. Viewers can tune in to watch influencers doing activities such as gaming, cooking, and crafting. With Twitch viewers in the US expected to grow from 44 million in 2021 to 51.6 million by 2024, it isn’t surprising to see brands […]
How to Approach Influencers About Promoting Your Brand
Are you ready to start collaborating with influencers? You’ve done the hard work of pinning down your strategy and identifying the types of influencers you want to work with. But, how do you approach influencers about promoting your brand? Let’s find out. How should brands approach influencers? If you’re reaching out to a small number […]
Holiday marketing tips for creator campaigns
The winter holidays are a huge moment in every business’ calendar. It’s the biggest shopping moment of the year and a key opportunity for brands to drive growth and finish the year with top sales results. That’s why there’s so much pressure to get holiday marketing campaigns right. In 2022 that’s not an easy feat […]
How-To Guide: Influencer Whitelisting for Instagram and Facebook
Are you ready to start getting more value from your influencer marketing campaigns? Influencer whitelisting is a strategy with many benefits, promising even greater reach and better-performing social ads run via your influencer’s social account. In this how-to guide we’ll explore the steps to running whitelisted ads on Instagram and Facebook. What is influencer whitelisting? […]
How to Deliver An Affiliate Marketing Program
Affiliate marketing is becoming an essential sales strategy for many brands. It can boost revenue by 30% making it an important investment as part of an omnichannel marketing strategy. Creating an effective affiliate marketing program is about partnering with the right people and empowering them with the best materials to promote your brand. The key […]
Organic Influencers: they’re much closer than you think!
Daunted by the seemingly insurmountable task of identifying an influencer that ticks all the boxes? Look no further than your own customer base for organic influencers. They are your brand’s strongest advocates, ready to promote your products to their sizable social media following. Their genuine interest in your brand makes them the ultimate candidates for […]
How to use social media for affiliate marketing
If you’re an online brand that isn’t using social media as part of your affiliate marketing strategy then it’s time to listen up! As a brand marketing and selling online, you need to meet your customers where they are—scrolling TikTok, watching YouTube, and posting on Instagram. The easiest way to use social media for affiliate […]
The October Edition: Influencer Marketing News and Trends
The end of October means that Black Friday is less than one month away! Once trick-or-treating is over, it’s time to roll up your sleeves and make sure your holiday season marketing is ready to go! Consumers and big retailers are already ahead of the trend with Amazon’s Prime Early Access sale taking place earlier […]
Black Friday marketing: boost sales with influencers
Central to any holiday season campaign will be your Black Friday marketing strategy. It’s the day many shoppers look forward to, in the hope of scoring the best deals on gifts, clothing, electronics and more! It’s been so successful that Black Friday has since spread to include Cyber Monday. In fact, the period between Thanksgiving […]
Holiday Season Trends 2022: What Marketers Can Expect This Year
The holiday season is the largest shopping event of the year. Brands need to prepare their holiday season marketing campaigns well in advance in order to benefit from this crucial sales period. As people shop for gifts, decorations, food, drink, and beauty products to celebrate the end-of-year holidays, the opportunity to drive revenue is huge. […]
The September Edition: Influencer Marketing News and Trends
September is a jam-packed month for marketers. Many of you will be planning your Q4 campaigns, and deciding how best to spend your marketing dollars during the crucial end-of-year sales period. To guide you in making the best decisions for your business, this month’s roundup offers inspiration for how to collaborate with creators for Halloween […]
Our 5 Favorite Christmas Influencer Campaigns
It’s that time of year when brands in every industry sprinkle their influencer campaigns with a touch of holiday magic. We have chosen 5 brands across the fashion, retail, drinks, fitness and beauty industries who are utilizing creative strategies within their Christmas influencer campaigns. From a Giving Tuesday campaign, to a Black Friday affiliate program […]
Influencer Marketing Holiday Campaigns: The Winning Strategy
With the holiday season around the corner, it’s time to rethink your influencer marketing strategy to make the most of the biggest shopping event of the year. It’s time to pivot your strategy so that your influencer marketing holiday campaigns are ready to deliver on your end-of-year sales goals. Influencer marketing is a key sales-generating […]
5 Halloween Influencers for the spooky season!
Halloween is the perfect time to get creative with your marketing campaigns! It’s a time of year that calls for playfulness and thinking outside the box. So why not collaborate with a creator who can bring a spooky Halloween twist to your influencer campaigns? Influencers with a love for all things Halloween span all niches: […]
The Ideal Timeline for Holiday Influencer Campaigns + Tips for Success!
I know what you’re thinking, there isn’t a whiff of pumpkin spice in the air yet, and you want me to think about holiday season marketing campaigns? But the clichés are true – the early bird does catch the worm. According to data from Insider Intelligence, 22% of adults have already begun their holiday shopping. […]
The August Edition: Influencer Marketing News and Trends
For many of us, the end of August signals the return to work, school, and college. Hopefully, you’ve had some time off to relax and you’re feeling refreshed as we get ready for the busiest season of all. We all know that the last 4 months of the year go by in the blink of […]
The July Edition: Influencer Marketing News and Trends
Summer is in full swing, which can only mean one thing – the back-to-school season is just around the corner! If you want to take advantage of the second largest shopping event of the year, then it’s time to plan your influencer marketing campaigns now! In July’s roundup, were bringing top strategy tips to help […]
Influencer Affiliate Marketing: Channels, Strategies, and Tips
Driving sales through influencer affiliate marketing requires a clear strategy that helps you to recruit the best affiliate partners and choose the most effective channels for promoting your products. As a savvy digital marketer, you’ve done enough research to know that affiliate marketing is a key sales strategy that benefits eCommerce brands, but now you […]
6 College Influencers for the Back-To-School Season
Back-to-school shopping is a rite of passage for every teen and young adult. Once they’re old enough to start spending their own money on new clothes and school supplies, students will want to seek out the best deals and choose products that align with their personal style and interests. This means they’ll look to college […]
Top 10 Back-to-School Influencers to Inspire your Campaign
With the back-to-school season predicted to yield $37B in sales, brands can’t afford to miss out on this huge opportunity to drive sales. Collaborating with influencers at this time of year is a great way to reach new audiences and drive sales for your seasonal promotions. Back-to-school deals are taking place across all industries from […]
Affiliate Marketing Strategies To Grow Your Network & Boost Your Sales
Let me guess, your brand network is divided up into the following groups: customers, influencers, affiliates, employees, newsletter subscribers, social media followers… But did you know you can optimize ROI, increase sales and increase your affiliate network by leveraging all these different groups as part of your affiliate marketing strategy? In this blog, we’ll explore […]
Score an A+ for Your Back-To-School Marketing With Influencers
While some are relaxing poolside – others are already making shopping lists and hunting for bargains. The back-to-school (BTS) season is starting earlier this year, and is regarded as the second largest shopping event of the year. Not only a big deal for families with kids about to start school or college – it is […]
Back-to-school influencer campaign checklist [Free resource]
Planning an influencer campaign to boost sales this back-to-school season? Use our checklist to plan the perfect back-to-school influencer campaign. We show you how to optimize each stage of your campaign from pre-campaign planning to amplification and measuring ROI. How to use this back-to-school influencer campaign checklist Back-to-school influencer campaigns can help your brand reach […]
Top 5 benefits of Instagram affiliate marketing for brands
Instagram affiliate marketing is giving brands the upper-hand as shoppers turn to social media to browse and shop the latest products. Brands are capitalizing on the rise of social commerce to prioritize running affiliate programs on social media. Affiliate marketing on Instagram offers many benefits including: more new customers, greater web traffic, effective sales tracking, […]
How to Start Affiliate Marketing: Your Ultimate Checklist
As a marketer planning an affiliate marketing campaign, it’s easy to get overwhelmed. You probably have a to-do list as long as your arm, and you want to make sure that nothing is forgotten. With this in mind, we want to show you how to start affiliate marketing with a complete checklist of everything you […]
Beginner Affiliate Marketing: How-to Guide for Brands
Are you ready to launch your first affiliate program, but you’re not sure exactly how to do it? Then you’ve come to the right place! Investing in a brand new sales channel can be intimidating. Especially if you don’t know the key elements for a successful affiliate program. But don’t worry, in this guide, we’ll […]
