2025 Grammys: How Influencers Shaped a New Era of Viewership
The 2025 Grammy Awards marked a turning point in how the world perceives the intersection of social media influencers and traditional entertainment. While the evening showcased iconic artists and legendary performances, the event leveraged an increasingly prominent group to capture the attention of younger audiences: influencers. Invited by the Grammys themselves, the event collaborated with […]
Influencer Gifting as a Brand Strategy: A Comprehensive Guide
The Power of Gifting in Influencer Marketing In the era of influencer marketing, gifting has emerged as a popular strategy for brands aiming to establish authentic connections with their target audience. By sending curated products to influencers, brands can tap into their reach and influence to showcase products organically. However, the gifting approach is nuanced, […]
What Happens if TikTok is Banned in the U.S.? And what if it is not?
Exploring Social Media’s Future Without Some Of Its Biggest Influencers TikTok has become synonymous with cultural innovation, driving viral trends and skyrocketing brand visibility. But what if U.S. users—who are instrumental to TikTok’s global reach—suddenly vanished? This scenario poses big questions for marketers about what a post-TikTok social media world might look like. The U.S.: […]
Ecommerce Video: 6 Creative Ideas to Boost Conversions in 2025
Ecommerce Video: 6 Creative Ideas to Boost Conversions in 2025 Video content is especially effective for ecommerce businesses trying to boost conversions. However, it’s not enough to just produce good-looking content anymore; brands need to introduce creativity into their videos to truly stand out. But how can they do that? In this article, we’ll discuss […]
How Brands Can Benefit from the Rapid Growth of TikTok Influencers to Drive Sales
Why TikTok Influencer Growth is Crucial for Brands in 2024 The rapid TikTok Influencer Growth has made the platform a key player in influencer marketing. It offers significant potential for brands aiming to increase conversions and drive sales. With the platform’s explosive growth in both followers and engagement, it has become a vital channel for […]
What is Considered a Good or Average Engagement Rate for Instagram in 2024?
Average Engagement Rate On Instagram What is the Average Engagement Rate On Instagram? Instagram remains one of the most popular social media platforms for influencers and brands, with over 2 billion active users worldwide. As influencer marketing continues to grow, understanding what constitutes a “good” or “average engagement rate on Instagram” is crucial for brands […]
What is Considered a Good or Average Engagement Rate for X (Twitter) in 2024?
Average Engagement Rate On X (Twitter) What is the Average Engagement Rate On X (Twitter)? X (formerly Twitter) remains a key platform for influencers and brands looking to engage with audiences in real time. With its unique format that emphasizes concise content, quick interactions, and trending topics, X offers distinctive opportunities for influencer marketing. Understanding […]
What is Considered a Good or Average Engagement Rate for TikTok in 2024?
Average Engagement Rate On TikTok What is the Average Engagement Rate On TikTok? TikTok has rapidly become one of the most influential social media platforms, with over 1 billion active users globally. Known for its short-form, highly engaging videos, TikTok provides a fertile ground for influencers to connect with audiences in creative and viral ways. […]
What is Considered a Good or Average Engagement Rate for YouTube in 2024?
Average Engagement Rate On YouTube What is the Average Engagement Rate On YouTube? YouTube remains a dominant platform for content creators and brands, with over 2 billion logged-in users every month. As influencer marketing grows, understanding what constitutes a “good” or “average engagement rate on YouTube” is crucial for brands looking to maximize their impact. […]
Top Social Media Platforms for Brands to Maximize Nano-Influencer Marketing in 2024
What are the best social media platforms for brands looking to implement influencers in their marketing strategy? Influencer marketing has become a vital strategy for brands aiming to boost their online presence and increase engagement. With more than 50% of marketers planning to increase their influencer marketing budgets next year, the focus is now on […]
Top 5 Black Friday and Cyber Monday Influencer Marketing Campaigns to Drive Sales
Top 5 Black Friday and Cyber Monday Influencer Campaigns That Drove Sales Because of social media and digital marketing, Black Friday has shifted into not only a hectic in-store buying day but a weekly long online shopping spree, all coming to a close with the ever-growing Cyber Monday. Roughly 45% of consumers are more likely […]
Maximize Your Black Friday 2024 Sales through Creators: Proven Influencer Marketing Strategies
Yes, it’s that time of the year: Black Friday Cyber Monday preparation. The Black Friday and Cyber Monday period has evolved into one of the most anticipated shopping events of the year, presenting a golden opportunity for brands to maximize their sales and reach new clients. For many, it has become the prime time to […]
How to reach out to influencers
Once you’ve identified the influencers you’d like to work with, the next step to securing a partnership is knowing how to reach out to influencers. The way you approach influencers is crucial to the success of your campaign. You need to become an expert at crafting the perfect message while managing outreach at scale and […]
French law on influencer marketing could revolutionize influencer-brand interactions globally.
The new legislation, implemented on June 1st, cracks down on unethical practices in the industry, particularly undisclosed partnerships, fraudulent collaborations, and risky product promotion. Aimed at protecting citizens, especially minors who form a significant portion of influencer followers, the law combines existing and new regulations. Key provisions of the law include: Clearer definitions: The law […]
Leverage your Food Creator Collabs with Upfluence
Your brand can benefit from influencer marketing focusing on food content creators. And you don’t necessarily have to be connected with food supplies and production. How? Let’s look at this step-by-step guide and inspiring use cases! Step 1 – Create a list of highly relevant influencers Shortlist the most relevant creators using the Creator Search […]
How Upfluence Became a Leading SaaS Influencer Marketing Tool: Our 10-Year Journey
Kevin CREUSY A different internet, in a more closed-off world. The internet we have grown up with will not be the internet of 2033. The exchange of data and the location of its storage will become an increasingly complex problem for companies (remember when TikTok was almost banned in the US?). There are already massive […]
Top 20 food influencers
Food content is exploding on the internet. Whether you’re interested in healthy eating, feeding a family on a budget, cooking vegan dishes or baking there are food influencers out there for you. Social media is driving food trends such as Cloud Bread, Butter Boards and Baked Feta Pasta, as well as offering tips and recipes. […]
Brand ambassador email template for collaboration
Working with brand ambassadors is a top strategy for activating fans in your network and turning them into influencers for your brand. People trust other people more than ads, so working with brand ambassadors will help your brand connect with new audiences and drive growth. Whether you want to collaborate with an A-list celebrity or […]
Influencer brief template: 6 steps to success!
In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. We’ve seen it too many times: brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. That’s why […]
Influencer contract template & practical tips!
Putting together an influencer contract doesn’t need to be scary! Influencer contracts have become an essential best practice for successful influencer campaigns, so it’s important that you understand why you need one, and more importantly, how to write one. Influencers will expect to have some kind of written agreement or contract that outlines the expectations […]
Top influencer marketing tips for 2023
A new year brings a new set of challenges for marketers to overcome. With economic uncertainty making the headlines, tighter marketing budgets are sure to follow. This means that you need to make every dollar count! You can start by choosing strategies such as influencer marketing that offer the highest ROI. Whether you’re new to […]
The February Edition: Influencer Marketing News and Trends
This month has seen a flurry of marketing activity for many of you. From Valentine’s Day campaigns, to Black History month and the Super Bowl, there have been plenty of opportunities to harness your creator partnerships to boost your brand. As winter draws to a close, people are thinking ahead to vacations. With this in […]
3 killer influencer/brand collaboration email samples
Influencer collaborations take many shapes and sizes, but they all have one thing in common, they all came about thanks to a brand collaboration email. Once you’ve done the hard work on identifying which influencers you want to work with, the next challenge is to convince them to partner with your brand. Now, if you’ve […]
The Top 20 Fitness Influencers Making an Impact
Looking to partner with leading fitness influencers? Here are some of our favorite fitness influencers to help you get started. From chiseled abs and downward dogs to green smoothies and squats, fitness influencers are dominating Instagram feeds in a way that we’ve never seen before. We all want to look and feel good, and fitness […]
How to Find Instagram Influencers: 12 Easy Steps to Guide Your Search
Instagram is the platform of choice for many brands doing influencer marketing. In fact, Instagram accounts for 44% of influencer marketing spend, consolidating its place as the number one social network for influencer marketing, although TikTok is starting to catch up! To start tapping into creator content on the app, you need to know how […]
Top 20 travel influencers to watch this year
After being restricted for so long during the pandemic, travel is back! Whether you want to team up with creators for your next campaign or are just enjoying some armchair travel, these top travel influencers are the ones to watch this year! We’ve cherry-picked the rising stars of the travel niche to bring you a […]
7 influencer email templates to boost your outreach
Every successful influencer partnership starts with a killer outreach message. Contacting an influencer who has never heard of your brand or tried your products is a challenge. In that first outreach message, brands need to introduce their brand, get creators excited about their products and convince creators to collaborate with them to promote a product […]
How much should you pay influencers? 6 factors to consider
When planning your influencer marketing budget, deciding how much to pay influencers is no easy task. The influencer marketing industry has matured and creators are now working full-time on brand partnerships. As influencer marketing continues to deliver results for brands, influencers are becoming adept at negotiating higher fees in recognition of their work. But as […]
Influencer outreach email template
Finding and securing fruitful long-term influencer partnerships begins with the very first outreach email. You need to know how to convince your chosen creator to work with your brand from the start. A great influencer outreach email shows what your brand has to offer, is clear about expectations and tells an influencer exactly why they’d […]
How to find a brand influencer to promote your business
You’ve seen the likes of Glossier drive tremendous growth thanks to creators and you want to do the same for your business. Working with brand influencers has now become an essential digital marketing strategy. It’s time for you to join the 93% of marketers running influencer marketing campaigns. If you’re new to influencer marketing, or […]
Real vs. Fake Followers: FREE Tool to Detect Fake Instagram Followers
You’ve heard the hype around influencer marketing as a top-performing digital marketing strategy, but naturally, you want to know about the potential pitfalls before launching your first campaign. You’re not alone, 67% of brands are still concerned about influencer fraud. Avoiding working with influencers that have fake followers and fake likes is a must for […]
How to Find Influencers on TikTok: A Practical Guide
In this article, we’ll explore how to find influencers on TikTok that align with your brand values and industry niche. From starting your search on TikTok, to scaling your process for finding influencers! Let’s get started!  Influencer marketing on TikTok has proven to be a very lucrative strategy. If you’re looking to harness the organic […]
6 Influencer Metrics to Help You Select the Right Influencers
Top influencer metrics to analyze before selecting an influencer: Follower count Estimated Reach Impressions Engagement Rate Fake followers Branded Content Frequency Finding the best influencers to work with is like any recruitment process, you need to measure each profile against certain criteria needed for the job. When looking for influencers, your list might include things […]
The January Edition: Influencer Marketing News and Trends
We’re a month into 2023 which means you’ve had a few weeks to plan and prepare for the year ahead. The beginning of the year is a great time to take a step back and look at the bigger picture. It’s a time for strategizing, finalizing your goals and getting ready to dive into running […]
How To Tell If An Influencer Has Fake Followers
Influencer marketing is built on authenticity, so identifying fake followers is the first line of defense against fraud, and misrepresentation in the industry. Before launching a new campaign, brands need the ability to detect (and avoid) influencers with fake followers. Brands can identify fake followers by looking out for: extreme engagement rates (very high or […]
How to create an influencer agreement template
The negotiation stage of influencer partnerships is often the last hurdle to jump before you can officially launch your campaign. Like any other business partnership, a signed agreement will help both the creator and the brand to feel reassured that expectations will be met. Every campaign will be different, but it’s useful for you to […]
Influencer engagement: everything you need to know
If you want to find the best influencers for your next campaign, then you need to understand influencer engagement. Analyzing an influencer’s performance is a key step in deciding whether they will be a good match for your campaign. They might post pretty pictures and use the right hashtags – but are they actually driving […]
7 types of influencer marketing campaigns you should try
Due to its ability to boost conversions, increase notoriety, and generate sales, influencer marketing is quickly becoming the go-to solution for brands who want to supercharge their growth. As the industry has grown, new technology and methods are refining the way we identify, recruit, and report partnerships. Now with the possibility to create different types […]
Influencer Gifting and Product Seeding – How to get it right
Product seeding (or influencer gifting) is an essential component of any influencer campaign. It’s a strategy that works for direct-to-consumer and eCommerce brands of all sizes. Whether you want to drive brand awareness with a giveaway competition or drive sales with a promo code campaign, influencer gifting (or product seeding) will kick-start your influencer marketing […]
How to Hire an Influencer to Promote Your Brand
Before you can start to reap the benefits of influencer marketing, you need to know how to hire an influencer for your campaign. Finding the right influencers and building new partnerships is a key skill for any marketer. But, hiring an influencer doesn’t need to be a long and complicated process. As long as you […]
