Top 50 Brands Most Mentioned On Instagram: The Official Ranking
Top 50 Brands Mentioned on Instagram The official list of the top 50 brands most mentioned on Instagram is finally here! Standing out on social media with an innovative strategy can be quite difficult. However, a proper way to get around this is to see what the major players of the game are doing. Discover […]
We looked at 41M+ Instagram mentions. Here are the most engaging and mentioned Brands
Top 5 Brands on Instagram Welcome to the Top 5 Brands Instagram official rankings! Many brands utilize Instagram as their major source of online marketing, both in an organic and paid manner. And that’s not surprising as ever since reaching 1 billion active users in 2018, users have increased more and more, even beating TikTok’s […]
Short VS Long form videos: which is better for you?
Recently, most social media platforms have adopted the vertical sharing feature, sparking a new debate about the success of Short vs Long Form videos. Consequently, creators are asking themselves, ‘Should I continue making longer videos or adapt to shorter content?’ Indeed, it can be a very tough decision sometimes. Moreover, from the perspective of a […]
French law on influencer marketing could revolutionize influencer-brand interactions globally.
The new legislation, implemented on June 1st, cracks down on unethical practices in the industry, particularly undisclosed partnerships, fraudulent collaborations, and risky product promotion. Aimed at protecting citizens, especially minors who form a significant portion of influencer followers, the law combines existing and new regulations. Key provisions of the law include: Clearer definitions: The law […]
The ultimate eCommerce calendar for every month in 2023!
As you plan your marketing campaigns for the year ahead, you need to have an eCommerce calendar of events to know what your customers are looking for in order to drive sales during key shopping dates throughout the year. That’s why we’ve put together a month-by-month eCommerce calendar for 2023 to help you prepare for […]
Why UGC is a powerful lever for authentic content marketing
User-generated content (UGC) is crucial for building authentic content marketing, real connections and influencing your brand’s next generation of customers. We’ll explore the characteristics of UGC, and how it can help brands reach new audiences and drive sales thanks to added authenticity. UGC is one of three types of content used in content marketing: brand-owned, […]
How To Make Video The Hero Of Your Content Strategy
Video has proved to be one of the most engaging content formats around. But many brands and agencies are not getting the most out of it. If you’re yet to fully embrace video as the hero of your content strategy, you’re missing out on higher engagement rates and sales. The popularity of video content makes […]
10 Influencers To Inspire Us on World Health Day 2020
April 7th each year marks the celebration of World Health Day – a day that brings to light many important topics and issues circling global health: mental health awareness, family care, wellness, and education on climate change. Each year, WHO nominates a theme for World Health Day, and this year is a fitting accolade celebrating nurses and midwives. At […]
Autosave: How Gaming is Providing a Lifeline during COVID-19
Despite the impact of COVID-19, the gaming industry keeps on playing. In last week’s blog post, we discovered that there was an impressive 75% increase in video gaming activities, according to Verizon’s report. At the same time, live-streaming platforms like Twitch also witnessed a 24% uptick in viewership, corresponding to the rise of home-confinement. The […]
Process Overhaul as Consumable Supply & Demand Critical
Grocery shopping has been a hot topic in recent weeks, due to growing anxiety over COVID-19, many are looking for answers to this critical question: “should I start essential supply shopping to prepare for the worst?” We have all seen the photos of empty Target aisles, lines wrapped around Trader Joe’s block, and Walmart carts […]
Facing COVID-19, E-commerce Brands Double Ad Spend
The ramifications of COVID-19 have been immense. Almost every single aspect of our lives have been affected: How we work, socialize, have fun, and shop. As a response to this new normal, brands are forced to quickly adapt. E-commerce, naturally, has become one of the most talked-about industries: as physical interactions are limited, everything goes […]
How the Gaming Industry is Adapting Under the Impact of COVID-19
These are unprecedented times. The significant impact of COVID-19 has shifted how our world moves: how people live and work, where businesses are heading, and how industries are adapting to change. The prompt decision to distance ourselves and quarantine left global citizens with very little alternative than to #stayinside. This is more than a movement: […]
Establishing a Content Marketing Strategy in a Niche Market
How a content marketing strategy can help your brand stand out and attract a niche target audience. Businesses that target niche markets have to deal with a unique set of challenges. Niche markets usually have fewer opportunities and a smaller number of customers and prospects, which means that brands really need to ensure that their […]
8 Essential (and comprehensive) Metrics to Measure the Effectiveness of Your Content Marketing
Even though over 88% of B2B brands are using content marketing, 52% have reported that measuring ROI is one of their top challenges and many other brands are not measuring the effectiveness of their content marketing at all. Why content metrics matter By not measuring your content’s ROI, your brand could end up drawing the […]
Classic Retargeting vs Native Retargeting
[Estimated reading time : 6 minutes] Today’s digital marketers have a wide range of tools available to get their message out. Although search and banner advertising still remain useful, influencer marketing, social media, and inbound marketing have all become an integral part of an effective marketing campaign. A job that once consisted of purchasing ads […]
Luxury brands on twitter | what we learned analyzing 9,849 tweets [NEW RESEARCH]
Among all social media, Twitter quickly became an essential digital tool for luxury brands. They not only joined their customers on one of the most popular social network in the word, they also used it as a way to expand their values and convey conversation around their brand or product. Our latest study, which focused […]
Content Breakdown: 5 Tips to Repurpose Your Existing Content
One of the most popular conversations in content marketing is how to get the most out of your content by repurposing. Each piece of content you create takes time and energy, and the more leverage you can apply, the more efficiently you can implement your marketing efforts. This not only helps spread useful content across […]
