Top 50 Brands Mentioned on Instagram
The official list of the top 50 brands most mentioned on Instagram is finally here!
Standing out on social media with an innovative strategy can be quite difficult.
However, a proper way to get around this is to see what the major players of the game are doing. Discover our top 50 rankings today and find out which firm is currently dominating the Instagram space.
Who knows? Maybe you’ll find some inspiration for your next social media campaign.
Stand out on instagram in 2024
Hubspot and Upfluence joined forces to deliver the newest edition of the Instagram Report for 2024. Inside, you can find loads of interesting statistics about crafting the best social media pipeline.
The Ranking
To obtain these results, we analyzed over 41 million Instagram posts between 2022 and 2023 and analyzed how many of these posts mentioned a brand.
The top 50 brands ranking is ordered in terms of the number of mentions, however, we do also include the number of interactions generated to showcase each brand’s diverse strategies and overall objective.
As you can see, if we were to order the table in terms of engagement, the list would be different.
Want to learn which are the top 5? We also have a digested set of individual rankings for a more personalized look!
These metrics were recorded by looking at the total number of posts mentioning these companies from online creator accounts and the interactions generated by said creator posts.
Posts and engagements spawned from their brand accounts were not considered for this list.
1
--
Fashion Retail
Spain
600k
-12.35%
812M
-6.45%
2
--
Fashion Retail
China
413k
-26.9%
628M
+27.64%
3
+3
E-commerce
United States
410K
+49.2%
754M
+136%
4
+4
Luxury Fashion
United States
357K
-4.94%
1.45B
+9.93%
5
-1
Fashion Retail
Sweden
349K
+2.71%
479M
-10.83%
6
-3
Sportswear
United States
339K
-14.63%
693M
+1.42%
7
--
Sportswear
United Kingdom
210K
-10.26%
629M
+53.22%
8
+2
Entertainment
United States
199K
+17.20%
334M
+130.9%
9
-1
Cosmetics
France
195K
+0.57%
566M
+23%
10
+3
Luxury Fashion
France
161K
+19.32%
760M
+16.6%
11
+7
Sportswear
Germany
154K
+3.50%
894M
+24.5%
12
--
Mass Retailer
United States
140K
+1.03%
220M
-7.64%
13
+7
Cosmetics
United Kingdom
137K
+18.34%
309M
+16%
14
-5
Luxury Fashion
Italy
134K
-22.63%
557M
-11.3%
15
+2
Luxury Fashion
Italy
119K
-5.58%
709M
+4.7%
16
-1
Luxury Fashion
France
117K
-10.48%
825M
+13.3%
17
-3
Fashion Retail
United Kingdom
112K
-16.22%
302M
-21.7%
18
+6
Fashion Retail
Spain
109K
+16.87%
161M
+23.6%
19
+2
Cosmetics
United States
107K
+0.92%
279M
+25.3%
20
+6
Cosmetics
France
104K
+13.28%
236M
+40.9%
21
-5
Fashion Retail
United Kingdom
103K
-20.88%
186M
-19.88%
22
-11
Sportswear
United States
102K
-34.39%
154M
+23.4%
23
NEW
Cosmetics
United States
102K
+78.2%
420M
+92.9%
24
NEW
Nutrition
Portugal
98K
+103.55%
< 100M
NOT RANKED
25
-2
Cosmetics
France
97K
+0.23%
199M
+29.5%
26
-7
Cosmetics
United States
96K
-19.89%
169M
+2.4%
27
-5
Cosmetics
Canada
94K
-5.99%
145M
+18.1%
28
+4
Cosmetics
United States
86.6K
+14.69%
186M
+44.9%
29
+8
Sportswear
United States
86.2K
+21.36%
130M
+24.4%
30
--
Cosmetics
United States
84K
-0.38%
160M
+30.2%
31
+15
Cosmetics
France
81K
+36.7%
244M
+80.4%
32
-4
Fashion Retail
United States
80.5K
-7.79%
370M
+0.5%
33
+8
Technology
Japan
80.2K
+20.37%
137M
NEW ARRIVAL
34
+2
Luxury Fashion
France
76K
+6.36%
167M
+27%
35
-1
Technology
United States
72K
-0.60%
189M
+31%
36
+2
Luxury Fashion
Canada
71K
+6.36%
< 100M
NOT RANKED
37
+8
Luxury Fashion
France
69K
+13.82%
530M
+62.7%
38
-9
Fashion Retail
Spain
68K
-21%
< 100M
RANK EXIT
39
+11
Mass Retailer
United States
67K
+13.82%
143M
NEW ARRIVAL
40
NEW
Social Media
United States
63.7K
+20.1%
210M
+28.8%
41
-8
Fashion Retailer
United States
63.3K
-13.13%
< 100M
NOT RANKED
42
--
Fashion Retailer
United States
63.1K
-3.91%
< 100M
NOT RANKED
43
+15
Cosmetics
United States
63.05K
+19.34%
< 100M
NOT RANKED
44
+3
Cosmetics
United States
62.5K
+5.94%
< 100M
NOT RANKED
45
-14
Cosmetics
United States
62.4K
-21.65%
179M
+0.8%
46
NEW
Technology
China
62.2K
+40.31%
158M
NEW ARRIVAL
47
NEW
Music Streaming
Sweden
61K
+15.39%
294M
+72.9%
48
NEW
Cosmetics
France
60K
+59.5%
207M
+26.4%
49
-22
Cosmetics
United States
58K
+59.5%
< 100M
RANK EXIT
50
-10
Fashion Retailer
Sweden
55K
-17.58%
< 100M
RANK EXIT
[NOTE]: on the engagement side, only brands above 100 million mentions were eligible to make the list, nonconforming brands will be labeled as such.
