By now, you’ve probably heard of TikTok, right? No, we’re not referring to that infamous Kesha song… TikTok is THE hottest new

Bloggers were among the first influencers out there, and they’re still going strong! With more and more bloggers & influencers emerging by

The disastrous Fyre Festival of 2017 is back in the spotlight thanks to recent documentaries by Netflix and Hulu. It’s easy to

What’s the recipe for viral content? Apparently, a pinch of meta-humor, a couple dozen influencers, generous online community, and one egg.  These

A look-back at the most memorable influencer events, news, and metrics from 2018. What were the best (and worse) campaigns of the

We’ve all seen it before – the “Verified” tick badge has become very popular on social media platforms in the past few

To most people, a twitch is an abrupt, seemingly uncontrolled motion often resulting from a sudden bout of nervousness. To marketers, it’s

One of the most ambiguous aspects of influencer marketing is measuring influence. How do you know if someone is influential enough to

Recently we learned what can happen when Influencers don’t respect FTC rules but what does this mean for the status quo of