
Why every D2C brand needs a data-driven influencer strategy
A thriving eCommerce market and the arrival of new marketing technologies create the perfect environment for direct-to-consumer (D2C) brands to grow. Specializing
A thriving eCommerce market and the arrival of new marketing technologies create the perfect environment for direct-to-consumer (D2C) brands to grow. Specializing
Think you know everything you need to know about your customers? Think again! There’s a crucial slice of data that could transform
Last updated: August 2020 The healthy food industry has undergone somewhat of a revolution in recent years. When once sugary drinks and
Any robust e-commerce marketing strategy relies heavily on data to guide marketers’ decisions about everything from improving newsletter open rate, to which
The fashion industry was an early adopter of influencer marketing and continues to lead the way with creative campaigns for high-street and
Luxury brands are facing a tough time, as the post-COVID-19 era brings challenges to a quick recovery given the knock-on effects of
We teamed up with our in-house experts to give you the low-down on the hottest social media platform, TikTok. Our teams have
Keeping up with current trends in the fashion world is like an extreme sport: Yesterday bike shorts were chic, today it’s cowboy-inspired
Plants have made a complete comeback to modern living lifestyles: Millenials are greenifying their apartments with flowers, potted plants, and in-door farming
There is more than meets the eye when it comes to pop-ups. When used in the right way on eCommerce sites they
Shopping for groceries online is the ultimate convenience afforded by today’s technology. Whether it’s for the weekly food shop or seeking out
The beauty industry is no stranger to the power of a brand ambassador. From Georgia May Jagger modelling iconic red lipstick for
Want to go start scaling your creator programs? Book a call with our experts today and tailor Upfluence to your needs.
You’ll be in great company. Chosen by the most demanding influencer marketing experts at top brands and agencies, Upfluence will take your business to the next level.