Product seeding (or influencer gifting) is an essential component of any influencer campaign. It’s a strategy that works for direct-to-consumer and

Once you’ve identified the influencers you’d like to work with, the next step to securing a partnership is knowing how

You’ve decided to launch an influencer marketing campaign to help you reach your marketing goals.  It sounds simple, yet finding

It’s time to go from strategy to action which means creating key materials to streamline campaign management, scale the number

By now you’ve realized that influencer marketing campaigns can drive real results for your brand. Working with creators can help

Every successful influencer marketing campaign starts with a strategy. Understandably you’re eager to start reaching out to influencers, but don’t