Process Overhaul as Consumable Supply & Demand Critical
Grocery shopping has been a hot topic in recent weeks, due to growing anxiety over COVID-19, many are looking for answers to this critical question: “should I start essential supply shopping to prepare for the worst?” We have all seen the photos of empty Target aisles, lines wrapped around Trader Joe’s block, and Walmart carts […]
15 Healthy Food Instagram Accounts to Follow in 2020
A curated list of top-notch healthy food Instagram accounts to look out for in 2020. Healthy foods — Whether it’s vegan, paleo, keto, plant-based, low-carb or gluten-free, the healthy food trend is on the rise. Just look at kale’s rise to power and the 500 unfortunate souls named after the leafy green vegetable back […]
Facing COVID-19, E-commerce Brands Double Ad Spend
The ramifications of COVID-19 have been immense. Almost every single aspect of our lives have been affected: How we work, socialize, have fun, and shop. As a response to this new normal, brands are forced to quickly adapt. E-commerce, naturally, has become one of the most talked-about industries: as physical interactions are limited, everything goes […]
How the Gaming Industry is Adapting Under the Impact of COVID-19
These are unprecedented times. The significant impact of COVID-19 has shifted how our world moves: how people live and work, where businesses are heading, and how industries are adapting to change. The prompt decision to distance ourselves and quarantine left global citizens with very little alternative than to #stayinside. This is more than a movement: […]
Twitch & YouTube Streaming Services Skyrocket during Confinement
The huge increase in activity on online streaming services, undoubtedly a direct response to people’s needs of entertainment at home during this time, presents compelling timeliness for brands and influencers. Many creators, brands, and organizations have adopted creative and effective ways to use these services to reach new audiences in a very new era. Riding […]
How Brands Can Use Twitch to Stay Connected with Their Customers
The world is seeing many changes under the impact of COVID-19. As of early March 2020, most schools around the world were closed, offices adopted work-from-home policies, and many entertainment venues had to postpone or cancel their events. This forces brands and businesses to recognize and adapt to how their customers are living, working, and […]
Navigating influencer marketing during COVID-19
First and foremost, we hope you and your team are staying safe amidst the global effect of COVID-19. We at Upfluence are committed to working with our clients through this time, and we understand that many of us are still running effective influencer campaigns. We’re at the beginning of a major global shift, and while […]
How to Successfully Negotiate with Influencers
How to successfully negotiate with influencers has been a hot topic in the influencer marketing sphere, since there is no official “rate” for influencers or brands to use as a universal guide. Many brands (and influencers alike) find themselves puzzled about how to negotiate compensation for influencer marketing campaigns. As you prepare for influencer negotiation, […]
Make Customers Fall in Love with Your Valentine’s Day Influencer Campaign
Valentine’s Day is fast approaching. Love it, or loathe it, it’s a time of year when people are ready to spend big to show their affection for the people they love. As a marketer, you can’t ignore the power of Valentine’s Day – it’s the fifth biggest shopping event for US consumers after all. This […]
Instagram Bans Influencers’ Promotional Vaping Content
Instagram recently announced that they will ban vaping products, tobacco, and weapon branded content in their statement on 12/18/2019. The Facebook-owned photo-sharing app expressed that they will enforce this ban in the upcoming weeks, and plan to also release special restrictions for branded content of alcohol or diet supplements next year. This marks the first […]
Influencer Marketing Trends to Expect in 2020
Influencer marketing has taken many major turns in the past few years, and the industry has almost completely transformed from what it was in the beginning. A quick recap on the recent years… Previously predominantly featuring big-named celebrities, major sports stars, and mega thought leaders, today’s influencer marketing has lent more and more space for […]
Brands and Agencies vs. Instagram Hiding Likes
Also check out: See Hidden Instagram Likes and MORE with Our Free Chrome Plugin When Instagram first announced that they started hiding likes as a test earlier this year, we had a discussion both internally and with our customers about whether Instagram hiding likes is a threat to influencer marketing. Spoilers: We didn’t think so. […]
Cannabis Influencers Are Changing the Marketing Landscape
In this series: Cannabis Advertising: Turning Challenges into Opportunities CBD in Everything, What about CBD in Advertising? Let’s get the ugly truth out of the way: Marketing in the Cannabis industry is still very difficult and largely underresourced. It’s not so easy for brands to market their cannabis products the mainstream way – even […]
CBD in Everything, What about CBD in Advertising?
In this series: Cannabis Advertising: Turning Challenges into Opportunities Cannabis Influencers Are Changing the Marketing Landscape CBD, or cannabidiol, or a compound found in marijuana and hemp, or a non-psychoactive cousin of THC, or whatever you want to call it – has been undeniably making waves in the past years. By 2026, CBD is […]
Cannabis Advertising: Turning Challenges into Opportunities
In this series: CBD in Everything, What about CBD in Advertising? Cannabis Influencers Are Changing the Marketing Landscape Thanks to the expanding legalization of marijuana, it has been a good couple of years for the cannabis industry, in terms of increasing growth and decreasing social stigma. The global cannabis market is projected to reach […]
Everything You Need to Know about FTC Influencer Marketing Guidelines
Note: This article has been updated on February 18, 2020, from its original publication date of November 20, 2019. The changes are made because of a new statement from the FTC regarding influencer marketing penalties. Most of us didn’t know what to expect when social media was introduced to the Internet. Even until now, when […]
Everything Brands Need to Know About Working with Lifestyle Influencers
Last updated July 2020 Lifestyle influencers have become a powerful force in the marketing landscape, generating a large online following with whom they share aesthetically-pleasing content from their enviable day-to-day lives. Whilst lifestyle influencers might be considered the widest category of influencer, their versatitlity means they are open to working with a range of brands […]
5 Tips for B2B Influencer Marketing
In recent years, the influencer marketing industry has grown exponentially, and is expected to become a 10 billion dollars market in 2020. Marketers, agencies, and brands of all sizes are investing great efforts in influencer campaigns – which when done right, can produce results that are both profitable and impactful. However, influencer marketing is often […]
Gaming Event on Twitch Raised 3.9 Million Dollars in Three Days
Fifty-five streamers, 55 hours of live-streaming, and €3,510,000 (3.9 million U.S. dollars) were raised and donated to the Pasteur Institute during the weekend of September 20-23. Organized by Adrien “ZeratoR” Nougaret and Alexandre “Dach” Dachary, Z Event not only witnessed a huge success in raising donations for charity, but also further proves that the streaming […]
Vivien Garnès, Upfluence CEO, accepted into Forbes Communications Council
[NYC August 5th, 2019] — Vivien Garnès, Co-CEO at Upfluence Inc., has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. You can read Vivien’s first published article ‘Five Tips to Smarter B2B Influencer Campaigns’ here. Vivien Garnès was vetted and selected by a review committee based […]
Upfluence referenced in yet another research paper
Upfluence referenced in yet another research paper Upfluence was referenced a total of 19 times in an academic research paper published by an MBA student at the University of Milan this July. ‘The Growing Business of Influencer Marketing Platforms’, is a 109 page case study by Mr. Alessandro Moro which can be read here. The […]
4 Types of Influencers to Boost Your Brand
Keeping track of the different types of influencers can be tricky, especially with terms like mega, macro, micro, and nano being thrown around – It’s time to break it down! Our data analysts at Upfluence dug deep and analyzed over 700K influencers so we can present you with four types of influencers. Find out which […]
Is Instagram Hiding Likes A Threat To Influencer Marketing?
A closer look at how Instagram hiding likes might affect influencer marketing. Instagram dropped a major bombshell when the app announced they’d start hiding likes on Instagram feeds at Facebook’s F8 conference. The person posting would still be able to see the likes, but the number of likes isn’t visible to the public. And sure enough, […]
Successful Beauty Brand & Influencer Collaborations
Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. While influencer marketing is used in practically all industries now, beauty brands love collaborating with influencers. In fact, did you know influencers account for up to 90% of Instagram engagement for cosmetics brands? On that note, check out the 25 Beauty Instagram Micro-Influencers to Follow […]
All You Need to Know about TikTok in 2019
By now, you’ve probably heard of TikTok, right? No, we’re not referring to that infamous Kesha song… TikTok is THE hottest new media platform out there right now. So, what’s the hype all about? Just another short-lived fad or long-term potential? Here’s all you need to know about TikTok in 2019! Quick Facts 500m active […]
Top 10 Travel Bloggers to Follow in 2019
Bloggers were among the first influencers out there, and they’re still going strong! With more and more bloggers & influencers emerging by the minute, it’s difficult to keep track sometimes. Of course, they’re all great at what they do but who truly stands out? We’ve narrowed down our favorites based on the traffic they generate, […]
Fyre Festival: Celebrity Endorsement vs. Influencer Marketing
The disastrous Fyre Festival of 2017 is back in the spotlight thanks to recent documentaries by Netflix and Hulu. It’s easy to see where the music festival failed: the actual event betrayed its advertising in almost every aspect… The promised artists never showed up, its accommodations were a sham, and the logistics were reportedly a […]
Everything a Marketer Needs to Know about ‘The World Record Egg’
What’s the recipe for viral content? Apparently, a pinch of meta-humor, a couple dozen influencers, generous online community, and one egg. These are precisely the ingredients that were used to produce the most liked photo of all time on Instagram, a.k.a. The World Record Egg. In under a few weeks, this stock photo generated over […]
Influencer Marketing in Review (20 Key Moments from 2018)
A look-back at the most memorable influencer events, news, and metrics from 2018. What were the best (and worse) campaigns of the year? Who was the top-paid content creator of 2018? Which trends defined the market? Here are the key influencer takeaways from 2018 and a few industry predictions for 2019. 1. This years top […]
How to Get Verified on Instagram: UPDATED 2018
We’ve all seen it before – the “Verified” tick badge has become very popular on social media platforms in the past few years. It is often viewed as a symbol of status and popularity on a social platform, and many Instagram influencers are dying to get it to shine on their profiles. But how exactly […]
Why Twitch is Becoming The MVP for Any Business Targeting Gamers
To most people, a twitch is an abrupt, seemingly uncontrolled motion often resulting from a sudden bout of nervousness. To marketers, it’s one of the most valuable influencer marketing platforms, and to gamers, the first thing that usually comes to mind is Twitch.tv, the world’s leading platform for live video streaming, and one that caters […]
Why Influencer Marketing is so Effective in The Sports Industry
In 2016, Forbes reported that physical activity is on the rise among the US population, and a similar trend can be found globally – especially among millennials, who are perhaps the healthiest generation so far. More and more people are prioritizing a healthy lifestyle, and there has been a noticeable boom in healthy living. And, of […]
How Do You Measure Influence? A Simple Hack for Determining Value.
One of the most ambiguous aspects of influencer marketing is measuring influence. How do you know if someone is influential enough to deliver the results you need? (Spoiler alert: Influence isn’t just how many followers you have.) It’s a lot more complicated that that. This question can make or break a campaign, after all. The […]
How do Consumers Actually Perceive Sponsored Ads?
Recently we learned what can happen when Influencers don’t respect FTC rules but what does this mean for the status quo of sponsored content? In order to avoid sanctions, brands using Influencer Marketing must adhere to transparency guidelines; so how is this “obviously” sponsored content really perceived by viewers? It might be different than how […]
Millennial Moms in the Influencer Marketing sphere
“Millennial Moms”, or mothers born between the mid 80’s and the early 2000’s, represent 20% of moms in the US and 80% of new mothers, according to US Census Bureau of Data. It is not new however that mothers act as ‘chief financial officers’ in families, controlling up to 85% of household purchases and representing $2.4 trillion in […]
A perfect match: influencer marketing and the beauty industry
Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then). The beauty and cosmetic industry is certainly not new, but it’s a industry which is continually evolving, diversifying, and generating new trends. It could be argued that today we are more concerned than ever with our […]
Why Production Companies Swear By Influencer Marketing
When it comes to promoting movies and series, influencer marketing is the go-to strategy for production companies for a number of reasons. Of the many innovations that the 90s gave us, the internet is probably the most iconic. This new online world was exciting and the possibilities were endless but as time went on, the […]
Are Native Advertising and Influencer Marketing Mutually Exclusive?
As new generations of consumers are leaning heavily towards non-branded messages, as well as actively installing ad-blocking technology, two disciplines have catapulted to success in recent years, and budgets are increasing to make room for them: native advertising and influencer marketing. But as these buzz words are put into action by brands and companies all […]
