Discover how Alex Dickmann, Director of Influencer and Affiliate Marketing at DRMTLGY, a medical-grade skincare brand, turned to Upfluence to simplify and scale their affiliate marketing and content campaigns to boost ROI and sales in a simplified and streamlined manner.
Using Upfluence’s powerful influencer search capabilities, DRMTLGY was able to seamlessly identify new influencers who aligned with their brand values and mission. They were able to create a community of over 1000 creators and affiliates, perfectly aligned with their brand and target audience.
The platform’s automated email flows further streamlined outreach, enabling DRMTLGY to connect with their larger community of influencers at scale while maintaining a personalized touch.
Additionally, the one-click shipping feature enabled them to automate product gifting, for hassle-free coordination and fulfillment, ensuring influencers had the right products quickly to showcase the brand authentically.
This streamlined approach to influencer marketing significantly reduced the time and resources required for campaign management, allowing them to reclaim hours of their time. By automating key processes, DRMTLGY could shift its focus to building genuine, long-term collaborations with influencers who were passionate about their products and mission.
The integration of Upfluence’s dashboards and analytics tools provided DRMTLGY with a comprehensive view of campaign performance. They could monitor social media mentions in real time and accurately track ROI through affiliate links and discount codes, gaining clear insights into which strategies delivered the best results. This data-driven approach not only improved decision-making but also enhanced campaign optimization.
Results highlight, from 2 product seeding campaigns
DRMTLGY conducted successful campaigns, with 2.6k posts generated, 2.7M Estimated Impressions and 2.3M Estimated Reach.
Instagram was the best performer, with 104k likes and 679k views, shortly followed by TikTok’s 44k likes and 832k views. Their YouTube posts gathered 4.8k views.Â
2.7M
Estimated Impressions
148k
overall likes
$15k
sales generated
No
Additional spend
This generated 15k+ Sales, with minimal costs—just goods and shipping, no additional ad spend, and no platform fees on sales generated.
Ultimately, Upfluence’s user-friendly interface and robust features empowered DRMTLGY to execute effective, scalable campaigns. By staying organized and leveraging actionable insights, the brand was able to grow efficiently while maintaining the authenticity and impact of their marketing efforts.
