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2025 Trends: Harnessing Gen Z, Social Commerce, and AI in the Creator Economy

2025 Trends in the Creator Economy: Gen Z, Social Commerce, and AI The creator economy is poised for transformative growth in 2025.
Kevin Creusy
Kevin CreusyCo-CEO, Upfluence
Paul Kahn
Paul KahnVP of Sales, Upfluence
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Upfluence Software’s study of viewership patterns on the leading live-streaming platform Twitch reveals how social behaviors have changed during the COVID-19 crisis ...

The huge increase in activity on online streaming services, undoubtedly a direct response to people’s needs of entertainment at home during this ...

The world is seeing many changes under the impact of COVID-19. As of early March 2020, most schools around the world were ...

First and foremost, we hope you and your team are staying safe amidst the global effect of COVID-19. We at Upfluence are ...

We want to reassure our clients, partners, and colleagues that we are here to support you with any questions or concerns you ...

How to successfully negotiate with influencers has been a hot topic in the influencer marketing sphere, since there is no official “rate” ...

Valentine’s Day is fast approaching. Love it, or loathe it, it’s a time of year when people are ready to spend big ...

Is Influencer Relationship Management a Thing? Yes, Influencer Relationship Management is a thing. It’s actually a very important thing that a lot ...

Instagram recently announced that they will ban vaping products, tobacco, and weapon branded content in their statement on 12/18/2019. The Facebook-owned photo-sharing ...

Influencer marketing has taken many major turns in the past few years, and the industry has almost completely transformed from what it ...

Also check out: See Hidden Instagram Likes and MORE with Our Free Chrome Plugin When Instagram first announced that they started hiding ...

In this series: Cannabis Advertising: Turning Challenges into Opportunities CBD in Everything, What about CBD in Advertising?   Let’s get the ugly ...

Toute stratégie marketing e-Commerce robuste est fortement dépendante de données pour guider les décisions du distributeur sur de nombreux sujets, que ce ...

Le secteur de la mode a été parmi les premiers à adopter le marketing d’influence et il continue à montrer la voie ...

Vous appréhendez la tâche insurmontable de devoir identifier un influenceur qui remplit tous vos critères ? Il vous suffit de regarder dans ...

Le marketing d’influence est l’une des techniques de marketing les plus efficaces pour les marques e-commerce, grandes ou petites. De nombreuses entreprises ...

Un marketing d’influence réussi peut permettre plus que faire connaître une marque et multiplier efficacement les ventes. Les marques du e-commerce peuvent ...

Le monde traverse de nombreux changements et subit les contrecoups du COVID-19. Début mars 2020, la plupart des écoles dans le monde ...

Vivre dans l’ère du digital a sans doute beaucoup d’avantages. Pourquoi devoir partir aux 4 coins du monde alors que l’on peut ...

La communauté beauté sur YouTube est immense et grandit toujours plus. Ce n’est pas étonnant quand on compte le nombre de YouTubeurs ...

Miroir, mon beau miroir…   La beauté, cette industrie qui pèse plusieurs milliards de dollars, est en perpétuelle expansion. Alors que le ...

Vous avez sans aucun doute déjà entendu parler de TikTok, non ? Non, je ne fais pas référence à la célèbre chanson ...

L’IA est certainement devenue un “game changer” dans de nombreuses industries et domaines d’activité, y compris pour le marketing de contenu. L’intelligence ...

La question des contrats passés avec les influenceurs revient souvent quand il s’agit de s’assurer qu’une prestation en marketing d’influence va être ...

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